Amazon allows Kindle lending…

Before we go crazy, let’s talk…


Amazon is now lending Kindle books.


Holy crap, that sucks.  Right?  It’s over now, again.  We’re dead in the water.  Time to pack it up, polish off the resume, and hit the street for a job. 


Eh, maybe.


As always, sometimes reading the surface can be scary.  We need to dig deeper and look at the facts we have and NOT worry so much about what Amazon may do next. 


First off, Amazon does not work for me, for you, for any of us.  They work for their customers.  Their customers are the ones that buy products.  Our job is to supply the products, if we want. 


Amazon is making a heck of a push into the tablet market, really trying to step up and compete with the other big names out there.


So yes, Amazon is now offering lending on the Kindle.


Now, here are the facts…


  1. As of this writing, the big six aren’t involved.  They have stated they worry about a full lending program as it can and will hurt the bottom line.  I agree with this, and I believe in some light this proves that we and the big guys are sometimes on the same page. 
  2. The lending is optional.  That means Amazon isn’t going to grab your book and give it away.  I haven’t looked into how you would sign up, etc., because I personally don’t care.  I have no interest in this right now.
  3. The lending is one book at a time.  A person gets a book and does what they want… keep it for months, but if they try to get a new one, the old one goes away.  Okay, not too bad… and in fact, it kind of makes the lending look dumb.  One at a time. 
  4. The lending is ONLY for Kindle… NO APPS.  That means you have to do it via your Kindle or Kindle library online.  The idea, which is stated in the WSJ article I read, is to get people to buy more ebooks.
  5. The lending is only for Prime Members.  And that is the nail in the coffin.  Why?  Because Amazon is working to make Prime look better and better.  Prime costs $79 a year which gives you free two day shipping.  Amazon has added videos, and now lending.  Whoop-de-do.  I have a Prime account but I don’t watch videos via Amazon.  I have no interest in it.  I use Prime for shipping.  Now, a customer has to spend $79 a year to get the lending… that comes to $6.58/month.  They get one book to read.  My ebooks max out at $3.99… so it’s cheaper to just buy my ebook than go for the Prime membership for the lending option… just saying.


Let’s not panic.  Let’s not worry.  Amazon is trying something new.  But in the background they are putting Kindles in people’s hands and people with Kindles WILL BUY EBOOKS.  I know it.  They may start with free stuff, or a Prime Membership for lending, and that’s okay.  Because if we’ve done our job right, and they see our cover or description, they will eventually take that chance and click BUY.  I know it because I’ve seen it in retail before… don’t forget, for those who don’t know, I used to manage a retail store that sold high end products.  We’d have ads for free stuff and bonus things to attract customers.  They’d come in and leave with more than they came in for.  That’s how it works… that’s how this will work.


Now, anyone who has worried, count up that time… those seconds, minutes, or even hours.  All that time could have been spent writing!  So go and write.  Let Amazon work on their business model and you go work on yours.  This is business… shit happens, and you deal with it.

About Jim Bronyaur

Jim Bronyaur writes mystery, thriller, and horror books. Grab a book at Tweet him @JimBronyaur And for those who have Kindles and Prime, you may be able to get some of Jim's books for FREE!
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