Here’s the gist: WH Smith has teamed up with Kobo to make an ereader. Total score for all of us!
As a reader, having multiple units on the market will only keep costs low and hopefully going lower. Think about digital cameras… when they first hit, they were hundreds of dollars. As the field went wild, you now can get one a WalGreens for what, $30 or something? Same thing with MP3 players, and even tablets… this is cool stuff.
As a writer/publisher, almost the same reason. Allowing readers to have more choices means more ereaders will end up in people’s hands. And once they have an ereader and they start reading and shopping, it will catch on. And if you can stay competitive with your prices, $2.99 for example, that’s a steal for a book! Readers can get a book and a cup of coffee for $5.
The more ereaders on the market, from different vendors with different formats, the better. Those who feel Amazon will monopoize the ebook market and kill everyone off… heh, I laugh. They’ll grow. They’ll try. But there will always be other ereaders, other formats, and other vendors.
In other words, there will always be readers and readers are customers. And I love customers. 🙂