There isn’t a day that goes by that I don’t see the following threads…
(1) $2.99 or $0.99
(2) Should (or How Do) I Make My Book Free?
Each time I see this, I shake my head a little.
We know that you make X amount more on the $2.99 versus the $0.99. And I’m sure if you dug long enough on my blog you’d find me debating. And that’s fine. All authors will debate on price, because for us, we feel it’s a HUGE point to get customers. Maybe six months ago it was, but I’m not so sure right now.
I say this because $0.99 has been so over saturated, there’s no appeal to it. And some people that $0.99 is an easy way to publish unedited books while some feel it’s a good entry point. Some readers buy ONLY $0.99 books while others refuse it, thinking if it’s cheap, it’s no good. And within that, there are thousand of arguments to be made.
$2.99 gets us that better royalty, but does it really harm our sales? Some say yes, some say no.
What DOES hurt our sales is worrying about something like that instead of writing the next book. Because the next book is the biggest marketing kick you could find…
As far making your book free… again, this is something so over saturated, I can’t really see if this works or not. You may have 30,000 books downloaded, but does it translate into sales? Some say yes, some say no.
I will say this… if you have one book out, RELAX. I see SO many authors with one book out for a few months getting upset that aren’t rich yet. I see them asking for advice to make their book free. But honestly, what will that do if you don’t have another book to sell? If someone reads your free book and likes you and clicks to your page and finds NOTHING ELSE, they will move on. Trust me, they will. They won’t remember you. They won’t stalk you for your next book. Sorry to break the bad news here, but they won’t.
FREE could only work in two cases…
(1) if you have a series. Making Book One free in a series can potentially help sales for Book Two, etc.
(2) if you have a LARGE list of books for sale. If someone reads the free book and comes to your page for more and you have it, you may have a chance at some sales.
But either way, come on, we’re here to sell books and make money. It’s a business. Treat it that way. I’m not against marketing tools, but you have to take the right steps here.
Bob Mayer suggests having three books out before marketing yourself. John Locke had five books published before he started marketing.
And for all those who are selling books this month versus those who aren’t, ask why? Because they have more books for sale than you do.
I’ve heard that Amazon may have tweaked their algorithms. I can’t speak to it but if they did, they did. We, as authors AND business owners, need to adapt.
One thing I know for sure… those who have MORE books out sell MORE books. Again, the rule of numbers play in here over and over. If you sell 10 copies of 10 books, it’s 100 sales. If you sell 10 copes of 1000 books, it’s 10,000 books. Etc. Etc. Etc.
There are things in life we can control and things we can’t.
We can’t force a person to buy our book. We can’t force Amazon to make it easy for us to break in.
What we can control is writing… so write. Get the books published, seek reviewers, meet readers, meet writers, have fun. And then repeat the process over and over.
Remember, it takes businesses 3-5 years to make a profit. This is a business. Some people hit it big quick. Kudos to them. Most don’t. It’s like any other business out there… you have to work at it, you have to love it, and you have to believe in it.
I believe in myself. I believe in the 550,000 words written I need to edit and publish. And if you’re reading this, I believe in you. I believe that when you’re done with the sentence on this post, you’ll open a document and type. I believe that you believe you’ll do it. So do it. Go. Write. Now.