Amazon is getting ready for the launch of their tablet. They have no redesigned their site for those using tablets. The test launch is only for a handful right now, but by the their tablet hits, it’ll be all redone.
The redesign is not for the app but for the browser.
Now, for me, why is this news worthy of blogging about?
Two key points… Amazon is first off, making the shopping experience better for the customer. They are doing this by “de-cluttering” the main page. This makes sense since a browsing screen on a tablet or other small device can be, well, small. Amazon puts their customers first and it always on the up and up about the experience. It may seem funny to think of “the experience” in such a grand way, but it’s what retail is all about. It’s what makes people choose Company A or Company B.
The second point, and my favorite, is that the redesign will put the focus on … *drumroll*… digital items! This is a handy marketing tool because if someone is on the new tablet, and they want some music – or better yet, an ebook – they should be seeing the digital version, not the buy it now and ship version.
This is cool. Not huge news, but cool news. Amazon understand the digital potential in the world and isn’t afraid to go for it.
And neither should you and I, as writers.
Put the digital stuff up and out in the world. Make it happen. I just released a new novella that is ebook only. I’m not afraid. My Dad yesterday asked me what he should do to read it… my response? I told him to take out Droid and get the Kindle app. I explained how to use the Kindle Cloud too.
Digital will grow.
And something as much as this – Amazon getting their site ready for the tablet, featuring the digital of products – is proof.