I sometimes feel like I could dedicate this blog to the things Amazon does. They aren’t just ahead of the game, they are the game sometimes. And it’s great.
Those who feel that Amazon may just pull the plug on independent or small press authors need to relax a bit. Sure, Amazon has the power, but there are many other vendors out there… but that’s a whole other post.
Amazon has yet a new feature called @Author.
What is this?
Imagine reading a book on your Kindle. You find a great part. And you wonder… how did the author think of this? Well, now you can highlight that part of the book and send it to @Author. What happens then is the question appears on the author’s page on Amazon. If the author responds, you’ll be notified.
Now, how freaking cool is that?
This isn’t just for parts of books either. You could just ask a question to the author.
I love this feature right now because it screams indie/small press. While their beta testing with big names like Konrath and Locke, let’s face it, part of the growth we all want as authors comes from “new marketing” styles which is being available to your readers and fans. We’re on Twitter, Facebook, but now, this opens a new chapter. If a reader has a question right then and there in a book, they can approach the author. That’s big. Really big.
What else it does, without doing it, is it will show how good a book is. If the book engages some conversations and the right – hooking – kind of questions pop up, this will only create buzz for the book. Rather than read a review, you’re reading the emotion of the book damn near live.
HUGE. Just huge.
I can’t see big authors like Stephen King getting into this, he doesn’t need it. But for a guy like me, someone who is willing to talk to every reader I can, I can’t wait until Amazon expands this. I would love to be sitting there on my couch and hear that someone has a question. This is the next step for ebooks. This is the future. And it’s only going to grow.