Amazon… in the clouds, playing smart.

This is why I like and respect Amazon.


Amazon is like the big, tough kid in school who is calm, quiet, and friendly.  You could push him, hit him even, and he stands there and takes it like a man.  He walks away quiet and gets his revenge elsewhere.


A few weeks ago, Amazon and Kobo pulled out of their apps via Apple because of Apple’s insanity to charge 30% of the sale.  Now, here is Apple – listed at the most valuable company in the world and also facing a lawsuit on ebook price fixing.  I personally don’t like Apple so I won’t go further here… I don’t want to take away from facts in this post.


Apple hit Amazon.  Hit them hard.  Us writers, we were concerned.  People wouldn’t be able to read our Kindle books on their iPads?  Wow, that’s a hard hit for us.  So here started the conversations of getting our books on the iBookstore.  Going direct, going through Smashwords.  Damn, another vendor.  More time being used for something else besides writing the next book.


What does Amazon do?  They walk away.  They stay nice, nod their heads, and don’t fight back.  Amazon is smart.  The react to the problem at hand, not the emotions.  Now think about that for a second… they could have attacked Apple and started a little war.  But instead they knew what they had to do – and what they were going to do.


Enter… Kindle Cloud Reader.  It’s a storage unit based on Amazon’s site for your Kindle books.  It runs off the browser, not an app.  Meaning?  You can now read and buy Kindle books on your iPhone and iPad.  When I saw this and read the articles, I couldn’t help but just smile.  Apple has no control now – they can’t control the browser!  Amazon is smart.  They are calculated.  They know what they are doing.  They move slow, they move with precision, and I believe they are out for the best interest of their customers.  They understand that their customers built them into what they are.  And they certainly don’t hurt their customers.  This cloud feature is a hit back at Apple without even calling them out.  It’s like the bully in school calling you weak and hitting you… and then you show up to gym class and hit the game winning homerun off the bully’s pitch.  That’s how Amazon works.


They find the solution to the problem, not the emotions involved.


Amazon states the Kindle Cloud Reader has been in the work for some time.  I believe this, but let’s be honest, it couldn’t have come at a more perfect time.  In WSJ today, it also said that Kobo will be doing the same thing.  Which is kudos to them – they’ve been beaten down… after Borders closing and their name tied to it and Apple hitting them too. 


And in the background of this, this is a testament to us as writers.  Why?  Because you have to be able to adapt.  Amazon can adapt and make things work.  You, as a writer, need to do the same thing too.  If there’s a change that hits, don’t fall into an emotional trap of negativity.  Find the solution to the problem.  That’s they key.


So once again I tip my hat to Amazon.


About Jim Bronyaur

Jim Bronyaur writes mystery, thriller, and horror books. Grab a book at Tweet him @JimBronyaur And for those who have Kindles and Prime, you may be able to get some of Jim's books for FREE!
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4 Responses to Amazon… in the clouds, playing smart.

  1. Absolutely awesome article Jim. I dont really follow the corporate battles and had no clue what Cloud was. I had seen it mentioned a few times on twitter, but no more than that.

    I’m one the iPad w/ Kindle app people. The iBookstore needs a lot of Apple attention IMO. It is not the cleanest book reading app I have used. I like the kindle and the nook better, but chose e iPad for it’s versatility and portability compared to my laptop.

    Apple certain did not advertise this change to us iPad users.

    Thanks for the update and explanation of Cloud.


    • Jim Bronyaur says:

      Glad to see you here again Shawn. Kindle and Amazon are KING. Amazon’s system helps out so many small press indie authors, it’s quite amazing.

      You know how Apple does things… this is their typical style. Oh well, live and learn. Amazon always finds a way to win. 😉

  2. Eve Langlais says:

    I loved your analogy. People might complain about Amazon, but, in the long run, they are a professional business who’s first thought always seems to be the consumer.

    • Jim Bronyaur says:

      To have steady growth that is manageable, you have to move small. Expansion too fast will crush a company – I’ve seen it before. I give Amazon all the respect in the world for the way they handle everything.

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