WSJ reported the other that Kobo had pulled the ability to purchase books via the app for Apple devices.
Now, in an even bigger move, both Amazon and B&N did the same thing.
What’s the message to Apple? We’re not afraid of you. Especially Amazon, who does have plans to release their own tablet soon.
For the reader however, this means an extra step in purchasing books. You can still download the app to your Apple device to read, but for purchases you’ll have to go through the vendor directly. It’s an extra step that to me is a little of a pain in the ass, to be frank.
Apple wanted 30% of each sale made through the app and let’s face it – that’s a rip off. And while Apple is an amazing company with insane numbers and life changing products and technology, companies aren’t going to stand for gouging.
For those who have iPads now have to go into their browser to buy a book and then back to their app to read it. Will this hinder sales? I hope not – my hope is that if someone’s shopping for a book, they’ll be on Amazon’s site which is most in depth for description, reviews, etc.
What this shows me is that these companies have realized the value of ebooks and the potential money to be made here. And hopefully Apple will learn to back down once in a while.
In hindsight to this, people who have Apple devices and who prefer to purchase within the app will have to be done through Apple’s iBookstore. You, as the author/publisher can go through Apple’s application to sell directly through them, or you can just have Smashwords do it for you.
Ebooks are a hot commodity right now, and they will only continue to get hotter as time moves forward.